Betting on ideas we like in the multi-billion dollar real-money gaming industry

Some things we're currently working on:

The Business of Betting Podcast

An insider's look at how the betting industry really runs. A weekly podcast hosted by Jason Trost.

Betting Startups Podcast

Interviews with founders & CEOs of the most promising startups competing for a piece of the multi-billion dollar sports betting industry.

Betting Startups Newsletter

The easiest way to follow the most promising startups competing for a piece of the multi-billion dollar betting industry. New issues weekly.

The betting industry's largest dedicated job board, offering free tools to help people find their dream career in betting.

We're currently incubating more projects in the lab. We'll have more to say about those later in 2024... 👀

Building in betting 🛠

We're an operator of digital properties and products that we think should exist in the multi-billion dollar real-money gaming industry

The backstory:

The betting industry is growing faster than ever thanks to the opening of regulated markets in the US and Canada. But you probably already guessed that based on all the TV commercials.ParlayFM is a boutique idea incubator that looks for small wedges of opportunity in the quickly evolving betting ecosystem.When we see something we think makes sense, we develop the idea and test it in-market.If the market responds to an idea, we'll commit to investing in its growth. But we also know that not all ideas will be winners, and that's okay. It's part of the game.We operate with a set of guiding principles that we use as qualifying criteria for developing an idea:Betting only. An idea must be directly or indirectly connected to the wider betting & igaming ecosystem.Content x Community x Software. Every idea must occupy at least one of these three circles on a Venn diagram, or else it's not for us.No fancy tech. There are lots of smart people out there working on ideas to develop algorithms, ML models, etc. We'll leave all that to them. ParlayFM doesn't "do" complex technology.No-code stacks only. We're fervent believers in the power of using no-code tools to build out and validate our ideas. If the idea can't be built using no-code, it ain't for us.Clear & quick paths to revenue and/or attention. No moonshots here. We're only interested in ideas that can monetize quickly (software), or else brings in new audiences (content & community).No unicorn hunting. We're not out here trying to become the next member of the three comma club, and the scale of an idea doesn't need to produce venture-scale returns.ParlayFM was founded in 2022 by Jesse Learmonth, a 13 year betting industry veteran that has worked at the highest levels as a founder, supplier, and operator.All projects incubated within ParlayFM are fully owned by Parlay Labs Inc., a privately held company with no outside investors. It makes for pretty boring board meetings.The story will inevitably evolve, but that's it for now. It's early days and we have a high time preference.Think you can help somehow based on what you're seeing here? Contact us.Now back to building 🛠

Subscribe to Monthly Updates

Every month, we send an update email that reports on all the progress from inside towers.It's kind of like an Investor Update email, which is kind of weird considering we don't actually have any investors. But we invite you to subscribe anyway 🤝

Collaboration Opportunities

We're always looking to work with good people that share our passion for building out new ideas.