The podcast production studio for real money gaming

parlayfm

Your show, powered by our expert team.

ParlayFM helps real money gaming operators and B2B brands reach target audiences through podcasting. From the same team behind industry leading podcasts like BettingStartups and Business of Betting.

Tell us about your show → See our tiers

Why ParlayFM

Built for the real money gaming industry.

We have industry fluency

We already know your guests, your audience, and your space. There is no onboarding us on what real money gaming means. We have been inside the industry since day one.

Live production infrastructure

Proven systems, documented processes, and a team with hundreds of episodes under their belt. Your show is not a test run for us. It is a continuation of what we already do.

Sponsorship optional

When you are ready to monetise your show, we can broker sponsorships via the BettingStartups network at a 20% commission. Only when you want it, and only within our network.

Client portfolio

Shows we produce.

We work with established shows across the real money gaming space, from sportsbook operators to iGaming media brands. See the full portfolio →

Prime Suspects

Prime Sports

Weekly

Weekly sports betting and business analysis with Joe Brennan Jr., Adam Bjorn, and host Matt Landes. A candid inside look at the US sports betting market from operators who are actually in it.

Low Rollers

Casino Reports

Weekly

Low stakes and hot takes on the latest news and biggest issues in US online gambling. Hosted by Casino Reports Senior Editor Eric Raskin, dropping every Thursday.

The Event Horizon Podcast

Dustin Gouker

Weekly

A podcast covering the prediction markets industry, including news, analysis, and legal insights on Kalshi, Polymarket, PredictIt, and beyond. Hosted by Dustin Gouker.

Production tiers

One studio, three levels of support.

Choose the level of involvement that fits your show. Every tier includes a pilot episode and a dedicated production manager.

Episode cadence

Self →

You run it, we set you up for success.

Tooling and recording environment setup
Production standards document
Ongoing light-touch support via check-in cadence

From

$500/mo

+ $1,500 one-time setup fee

Supported →

We produce, you publish.

Recording session oversight
Post-production editing (audio and video)
Social clips produced and delivered
Show notes
Advertising integration (optional)
Direct support via Slack

From

$3,500/mo

Based on weekly episode cadence

Handled →

We do everything.

Everything in Supported, plus:

Branded SEO-optimized podcast website
Social clips posted by ParlayFM
Twitter/X account management
YouTube channel management
Monthly KPI reporting

From

$5,000/mo

Based on weekly episode cadence

Not sure which tier is right for you? Tell us about your show and we will recommend the best fit.

Frequently asked

Questions we get asked.

What experience do you have producing podcasts? +

Our team has been producing podcasts for 5+ years and has shipped over 500 episodes across the portfolio of shows we manage. We understand what works, and how to produce high quality content that resonates with your audience.

Do I need an existing show to work with ParlayFM? +

No. We work with shows at any stage, from concept through to launch and beyond. Our Self tier is designed for teams building from the ground up who want a solid production foundation without handing over the reins.

What equipment do I need? +

We record using Riverside.fm, which runs in your browser. For audio, we recommend a USB condenser microphone and a quiet recording environment. We will advise you on the right setup as part of onboarding. No guesswork needed.

How quickly can we get started? +

Most clients are live within 30 days of signing. Our onboarding process includes a pilot episode with an extended feedback loop before your regular production cadence begins, so we get it right from the start.

What is the difference between Supported and Handled? +

In both tiers, ParlayFM produces your episodes end-to-end. The difference is what happens after production. Supported delivers polished content to you for publishing. You own your channels and manage your own posting. Handled means we manage your social channels, post your content, and build and maintain your branded podcast website. You focus on the conversation. We handle everything else.

Can you help us find a sponsor? +

Yes, as an optional add-on across Supported and Handled tiers. We broker sponsorships via the BettingStartups network at a 20% commission on the value secured. We only pursue sponsors that are a genuine fit for your show and audience. No awkward mismatches.

What platforms do you publish to? +

Spotify, Apple Podcasts, YouTube, and any other distribution platform relevant to your show. We set up and manage your publishing workflow as part of onboarding, so your episodes land where your audience already is.

Is ParlayFM exclusively for real money gaming companies? +

Our core expertise and focus is real money gaming, covering operators, B2B vendors, and growth-stage startups in the space. We may consider adjacent industries on a case-by-case basis, but real money gaming is where we are genuinely embedded and where we deliver the most value.

Is there a minimum commitment? +

Yes. We bill monthly but ask for a minimum commitment upfront so we can invest properly in your show from day one. Self tier requires a three-month minimum. Supported and Handled both require a six-month minimum. After your initial term, agreements roll month-to-month with 30 days written notice to cancel. We find that shows which commit to a full production cycle get meaningfully better results, and these terms reflect that.

What if I want to change tiers as my show grows? +

Tier changes are straightforward. We discuss any scope adjustments and update your agreement at the next billing cycle. Most clients start on Supported and move to Handled as their content strategy matures. We make that transition seamless.

Start here

Tell us about your show.

Fill out the form and we will come back to you within 24 hours with thoughts on the right tier and next steps. No hard sell, no pressure.

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We have got your message.

Expect to hear from us within 24 hours.